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Family Advantage Website
Creative Guidelines for Ad Placements
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Contact:
Chris Hulse
(203) 653-3221
chulse@madisondm.com |
| HOME PAGE ADS - View Example >> |
| Ad Type |
Width (px) |
Height (px) |
Format |
Max File Size |
Featured |
260 |
150 |
JPG |
20K |
Standard |
260 |
100 |
JPG |
20K |
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| OFFERS LANDING PAGE ADS - View Example >> |
| Ad Type |
Width (px) |
Height (px) |
Format |
Max File Size |
Featured |
175 |
100 |
JPG |
20K |
Standard |
175 |
75 |
JPG |
20K |
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Ad Copy |
Provide (3) sentence overview of your offer for Offers Landing Page |
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| FULL OFFER PAGE – HTML PAGE - View Example >> |
| Ad Type |
Width (px) |
Height (px) |
Format |
Max File Size |
Full Web Page |
750 |
Recommended: 750 |
HTML |
4K |
Optional Flash |
400 |
250 |
SWF |
40K |
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| FULL OFFER PAGE – i-FRAME Content * - View Example >> |
| Ad Type |
Width (px) |
Height (px) |
Format |
Max File Size |
Full Web Page |
750 |
Recommended: 750 |
HTML |
n/a |
Optional Flash |
400 |
250 |
SWF |
n/a |
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| REGISTRATION PAGE - CO-REGISTRATION - View Example >> |
| Ad Type |
Width (px) |
Height (px) |
Format |
Max File Size |
Image |
75 |
75 |
JPG |
20K |
Main Copywriting |
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DOC |
2 sentences |
| Rollover message |
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DOC |
5 sentences |
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| TALKING AVATAR * - View Example >> |
| Ad Type |
Character |
Voice |
Script |
Avatar - on Full Offer Page |
Provide description of character, clothing and background scene |
Provide description of type of voice and accent preferred. |
Provide script in Word format. Spoken limit – 30 seconds. |
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| * Madison Direct Marketing will create Avatar based on client preferences.
General Creative Requirements
- Name of advertiser must be clearly displayed on ad.
- Border required for ads with white or transparent backgrounds.
Links
- Accurate, active link must be provided for redirecting to advertiser’s web page.
Optional Flash
- Advertisers can provide optional Flash for their Full Web Page.
- Provide unique zip file per flash including: .swf file and default .gif or .jpg
i-Frame
- Instead of HTML coding, advertisers may choose to provide URL for their fully functioning web page. MDM will use i-Frame technology to bring advertiser’s content into FamilyAdvantage.com.
Creative Services
- Madison Direct Marketing can provide creative services for the design, copywriting and programming of client advertisements. Please contact Chris Hulse for more information and pricing at (203) 653-3221 chulse@madisondm.com.
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